We keep commercial facts upfront: consumer pricing reference is $2.83/month on the yearly plan with 7-day money-back on your first purchase; partner economics live on /white-label and /reseller.
Merchant Of Record may appear in your stack — website, comments, installers, or admin tools. None of that replaces the VPN protocol or adds a secret "Merchant Of Record mode" inside the tunnel.
This page is for founders, agencies, and IT shops packaging Klox under their own name. It is not a consumer setup guide — end users still download your app build and press Connect.
White-label VPN partners often ask how Merchant Of Record fits next to a branded Klox client. Short answer: branding, billing, and support are yours; the tunnel is still WireGuard, OpenVPN, OpenConnect, and Shadowsocks on five devices.
Looking for a reliable VPN?
KloxVPN — from $2.83/month. Apps for every device.
What Merchant Of Record is in your stack
When unsure, link to /white-label instead of improvising specs in sales email.
Document decisions in your runbook so marketing and engineering do not talk past each other.
It is not a request for a new protocol. Klox white-label ships the same four-protocol core consumers get.
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
Run quarterly content audits on blog posts that mention `Merchant Of Record` so partners do not contradict each other.
- 1Skim the diagram above.
- 2Do the numbered steps once on your real network.
- 3Use the FAQ if a sentence was too long.
- 4Follow one related article — not ten tabs.
How to read this page
| Role | On the statement? | Collects VAT/GST on the sale? | User emails whom about the charge? | Who answers the dispute? |
|---|---|---|---|---|
| You as merchant + a processor | Usually your DBA / entity | You, where you are the seller | You (if you printed that) | You, with the processor |
| Third-party merchant of record | Often their name or a blended DBA | Usually them | Them, or you under their rules | Them, you supply evidence |
| Apple IAP / Play Billing | Apple or Google | Store tax rules | The store, then you for the app | The store |
| Reseller selling Klox brand | Whoever the reseller contract says | That merchant | Often Klox or mixed | The merchant on the charge |
| White-label, entity unconfirmed | Unknown — this is the bug | Unknown | Whoever they Google | Whoever the bank billed |
If the app says your brand and the bank says someone else, you already wrote the ticket.
— KloxVPN operator notes
Cloudflare Learning: What is a VPN?
Store vs tunnel
App Store screenshots and Play listing text are marketing surfaces. The tunnel handshake is engineering. Keep tickets separated.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
When users mention Merchant Of Record
If a subscriber cites `Merchant Of Record` in a ticket, clarify whether they mean your website, your installer, or a VPN error message.
Store reviewers compare screenshots to real behavior. Mislabelled `Merchant Of Record` strings are an easy rejection reason.
What the tunnel still does
Document which version removed or renamed `Merchant Of Record` so SEO pages like this one stay truthful.
Store reviewers compare screenshots to real behavior. Mislabelled `Merchant Of Record` strings are an easy rejection reason.
You inherit server capacity, protocol maintenance, and core app updates from Klox infrastructure. You own front-line support and brand promise.
Regardless of brand paint, the client wraps traffic the same way: encrypted tunnel to your chosen server, DNS through the tunnel when configured, kill switch optional per platform.
Do not promise features Klox does not ship — extra protocols, unlimited devices beyond plan limits, or compliance badges you cannot show.
Device cap
five devices per subscription is still enforced. Your pricing page should say so clearly.
Keep marketing, engineering, and support in one thread when `Merchant Of Record` changes. Silent renames cause refund spikes.
Protocol choice
WireGuard first, OpenVPN fallback — same as consumer. Document that in partner FAQs.
Run quarterly content audits on blog posts that mention `Merchant Of Record` so partners do not contradict each other.
Branding checklist around Merchant Of Record
Keep /download logic in mind: consumer links on your domain should point to your build, not klox.app, unless that is intentional.
Reseller and white-label paths differ; pick one story on your homepage.
Confirm `Merchant Of Record` still appears where you expect: installer metadata, about screen, support templates, and marketing site.
If you rebrand, update every surface in one release when possible. Half-old names confuse users and app review.
When unsure, link to /white-label instead of improvising specs in sales email.
Comments and CMS plugins
Some partners embed comment systems or CMS tools named `Merchant Of Record`. That is website plumbing, not VPN configuration.
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
2FA and admin panels
Protect reseller panels separately. See admin 2FA checklist if you have not locked down logins.
Reseller and white-label paths differ; pick one story on your homepage.
Support scripts that work
Escalate tunnel failures to infrastructure. Escalate storefront or installer naming to your release manager.
Keep marketing, engineering, and support in one thread when `Merchant Of Record` changes. Silent renames cause refund spikes.
When unsure, link to /white-label instead of improvising specs in sales email.
Never tell a user to edit Linux sysctls because a partner string appeared in a log — that is a different team.
Reseller and white-label paths differ; pick one story on your homepage.
Refund policy
Mirror 7-day money-back on your first purchase in your terms or explain differences in writing before checkout.
Store reviewers compare screenshots to real behavior. Mislabelled `Merchant Of Record` strings are an easy rejection reason.
Launch week
Use launch checklist so `Merchant Of Record` questions do not land on day one.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
What not to promise
Run quarterly content audits on blog posts that mention `Merchant Of Record` so partners do not contradict each other.
Document which version removed or renamed `Merchant Of Record` so SEO pages like this one stay truthful.
No invented "Merchant Of Record encryption." No secret city counts. No SOC 2 badge unless you actually hold one.
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
White-label is speed to market with a proven tunnel — not a license to invent physics.
Competitor comparisons
Compare features you ship. Avoid review-farm copy; it ages badly and triggers store rejection.
Document which version removed or renamed `Merchant Of Record` so SEO pages like this one stay truthful.
Next step
Talk to sales via /white-label when you are ready to ship glass with your logo.
When unsure, link to /white-label instead of improvising specs in sales email.
Release checklist when Merchant Of Record appears in builds
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
Run smoke tests: install, connect WireGuard, switch to OpenVPN, sign out, reinstall.
Update release notes if `Merchant Of Record` is user-visible.
Archive old screenshots so marketing does not resurrect retired strings.
When unsure, link to /white-label instead of improvising specs in sales email.
App review
Apple and Google reject inconsistent VPN claims. Keep copy aligned with actual protocols.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Versioning
Tag builds that change `Merchant Of Record` so support can map tickets to releases.
Store reviewers compare screenshots to real behavior. Mislabelled `Merchant Of Record` strings are an easy rejection reason.
Partner FAQ snippets
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Q: Where is pricing? A: You set retail; reference $2.83/month on the yearly plan only if you mirror consumer tiers.
Q: Can we sell unlimited devices? A: Only if your commercial plan allows it; default is five devices.
When unsure, link to /white-label instead of improvising specs in sales email.
Q: Do we operate servers? A: You brand and support; infrastructure follows your Klox agreement.
Sales
Point enterprise buyers to /trust-center for published policies.
Keep marketing, engineering, and support in one thread when `Merchant Of Record` changes. Silent renames cause refund spikes.
Reseller
Reseller program if you want volume without full white-label.
Run quarterly content audits on blog posts that mention `Merchant Of Record` so partners do not contradict each other.
Long-term maintenance
Keep a single internal doc listing approved product claims.
Collect user feedback on confusing labels — rename in the next release rather than debating in chat.
When unsure, link to /white-label instead of improvising specs in sales email.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Reseller and white-label paths differ; pick one story on your homepage.
Branding
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
Contact
White-label for partnership questions.
Reseller and white-label paths differ; pick one story on your homepage.
Key Takeaways
Key takeaway: Merchant Of Record is part of your brand or stack — not a new tunnel protocol. Klox white-label still ships WireGuard, OpenVPN, OpenConnect, and Shadowsocks on five devices.
Document naming decisions, split support tickets, and do not promise features the core app does not have.
Related Resources
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KloxVPN Team
Experts in VPN infrastructure, network security, and online privacy. The KloxVPN team has been building and operating VPN services since 2019, providing consumer and white-label VPN solutions to thousands of users worldwide.