This page is for founders, agencies, and IT shops packaging Klox under their own name. It is not a consumer setup guide — end users still download your app build and press Connect.
White-label VPN partners often ask how Whats New Store fits next to a branded Klox client. Short answer: branding, billing, and support are yours; the tunnel is still WireGuard, OpenVPN, OpenConnect, and Shadowsocks on five devices.
Whats New Store may appear in your stack — website, comments, installers, or admin tools. None of that replaces the VPN protocol or adds a secret "Whats New Store mode" inside the tunnel.
We keep commercial facts upfront: consumer pricing reference is $2.83/month on the yearly plan with 7-day money-back on your first purchase; partner economics live on /white-label and /reseller.
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What Whats New Store is in your stack
Partners grep builds, store listings, and support macros for strings like `Whats New Store`. That is a packaging question: does the name still ship, should it be renamed, or removed?
Reseller and white-label paths differ; pick one story on your homepage.
Keep marketing, engineering, and support in one thread when `Whats New Store` changes. Silent renames cause refund spikes.
Document which version removed or renamed `Whats New Store` so SEO pages like this one stay truthful.
It is not a request for a new protocol. Klox white-label ships the same four-protocol core consumers get.
- 1Skim the diagram above.
- 2Do the numbered steps once on your real network.
- 3Use the FAQ if a sentence was too long.
- 4Follow one related article — not ten tabs.
How to read this page
| Field | Limit | Who reads it | Must not |
|---|---|---|---|
| App Store What's New | 4000 characters | Users, App Review | Novels, features the IPA lacks |
| Play What's new | 500 characters | Users | Promo, rating beg, ticket ids |
| Notes for Review | 4000 bytes, private | App Review only | Demo passwords in the public field |
| Website changelog | Your page | Users who look | Node IPs, unreleased signing |
| TestFlight What to Test | Testers | Testers | Store marketing copy |
Four thousand characters is a ceiling, not a dare.
— KloxVPN operator notes
Cloudflare Learning: What is a VPN?
Store vs tunnel
App Store screenshots and Play listing text are marketing surfaces. The tunnel handshake is engineering. Keep tickets separated.
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
When users mention Whats New Store
If a subscriber cites `Whats New Store` in a ticket, clarify whether they mean your website, your installer, or a VPN error message.
Reseller and white-label paths differ; pick one story on your homepage.
What the tunnel still does
Reseller and white-label paths differ; pick one story on your homepage.
When unsure, link to /white-label instead of improvising specs in sales email.
You inherit server capacity, protocol maintenance, and core app updates from Klox infrastructure. You own front-line support and brand promise.
Store reviewers compare screenshots to real behavior. Mislabelled `Whats New Store` strings are an easy rejection reason.
Keep marketing, engineering, and support in one thread when `Whats New Store` changes. Silent renames cause refund spikes.
Device cap
five devices per subscription is still enforced. Your pricing page should say so clearly.
Store reviewers compare screenshots to real behavior. Mislabelled `Whats New Store` strings are an easy rejection reason.
Protocol choice
WireGuard first, OpenVPN fallback — same as consumer. Document that in partner FAQs.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Branding checklist around Whats New Store
Confirm `Whats New Store` still appears where you expect: installer metadata, about screen, support templates, and marketing site.
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
Keep /download logic in mind: consumer links on your domain should point to your build, not klox.app, unless that is intentional.
Store reviewers compare screenshots to real behavior. Mislabelled `Whats New Store` strings are an easy rejection reason.
If you rebrand, update every surface in one release when possible. Half-old names confuse users and app review.
Comments and CMS plugins
Some partners embed comment systems or CMS tools named `Whats New Store`. That is website plumbing, not VPN configuration.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
2FA and admin panels
Protect reseller panels separately. See admin 2FA checklist if you have not locked down logins.
Store reviewers compare screenshots to real behavior. Mislabelled `Whats New Store` strings are an easy rejection reason.
Support scripts that work
Run quarterly content audits on blog posts that mention `Whats New Store` so partners do not contradict each other.
Never tell a user to edit Linux sysctls because a partner string appeared in a log — that is a different team.
Keep marketing, engineering, and support in one thread when `Whats New Store` changes. Silent renames cause refund spikes.
Store reviewers compare screenshots to real behavior. Mislabelled `Whats New Store` strings are an easy rejection reason.
Reseller and white-label paths differ; pick one story on your homepage.
Refund policy
Mirror 7-day money-back on your first purchase in your terms or explain differences in writing before checkout.
Keep marketing, engineering, and support in one thread when `Whats New Store` changes. Silent renames cause refund spikes.
Launch week
Use launch checklist so `Whats New Store` questions do not land on day one.
Run quarterly content audits on blog posts that mention `Whats New Store` so partners do not contradict each other.
What not to promise
No invented "Whats New Store encryption." No secret city counts. No SOC 2 badge unless you actually hold one.
Point enterprise buyers to /trust-center for what Klox publishes today, then add your own policies honestly.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Run quarterly content audits on blog posts that mention `Whats New Store` so partners do not contradict each other.
When unsure, link to /white-label instead of improvising specs in sales email.
Competitor comparisons
Compare features you ship. Avoid review-farm copy; it ages badly and triggers store rejection.
Run quarterly content audits on blog posts that mention `Whats New Store` so partners do not contradict each other.
Next step
Talk to sales via /white-label when you are ready to ship glass with your logo.
Keep marketing, engineering, and support in one thread when `Whats New Store` changes. Silent renames cause refund spikes.
Release checklist when Whats New Store appears in builds
Search your repo and CI artifacts for `Whats New Store` before every store submission.
Document which version removed or renamed `Whats New Store` so SEO pages like this one stay truthful.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Reseller and white-label paths differ; pick one story on your homepage.
Keep marketing, engineering, and support in one thread when `Whats New Store` changes. Silent renames cause refund spikes.
App review
Apple and Google reject inconsistent VPN claims. Keep copy aligned with actual protocols.
Your brand promise should match Klox capabilities: WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, honest refund language.
Versioning
Tag builds that change `Whats New Store` so support can map tickets to releases.
Reseller and white-label paths differ; pick one story on your homepage.
Partner FAQ snippets
Q: Where is pricing? A: You set retail; reference $2.83/month on the yearly plan only if you mirror consumer tiers.
Keep marketing, engineering, and support in one thread when `Whats New Store` changes. Silent renames cause refund spikes.
Q: Can we sell unlimited devices? A: Only if your commercial plan allows it; default is five devices.
Q: Refunds? A: Honor 7-day money-back on your first purchase or publish your own policy clearly.
When unsure, link to /white-label instead of improvising specs in sales email.
Sales
Point enterprise buyers to /trust-center for published policies.
Store reviewers compare screenshots to real behavior. Mislabelled `Whats New Store` strings are an easy rejection reason.
Reseller
Reseller program if you want volume without full white-label.
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Long-term maintenance
Schedule quarterly reviews of strings like `Whats New Store` across website, app, and support macros.
Collect user feedback on confusing labels — rename in the next release rather than debating in chat.
Document which version removed or renamed `Whats New Store` so SEO pages like this one stay truthful.
Run quarterly content audits on blog posts that mention `Whats New Store` so partners do not contradict each other.
Train new support staff on tunnel vs branding tickets in the first week.
Branding
Partners win when support scripts are boring and accurate. Excitement in copy usually means someone promised a protocol feature that does not exist.
Contact
White-label for partnership questions.
Store reviewers compare screenshots to real behavior. Mislabelled `Whats New Store` strings are an easy rejection reason.
Key Takeaways
Key takeaway: Whats New Store is part of your brand or stack — not a new tunnel protocol. Klox white-label still ships WireGuard, OpenVPN, OpenConnect, and Shadowsocks on five devices.
White-label · Launch checklist · Download reference app
Document naming decisions, split support tickets, and do not promise features the core app does not have.
Related Resources
Launch your branded VPN
KloxVPN — WireGuard, OpenVPN, OpenConnect, and Shadowsocks, five devices, $2.83/month on the yearly plan. 7-day money-back on your first purchase.
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KloxVPN Team
Experts in VPN infrastructure, network security, and online privacy. The KloxVPN team has been building and operating VPN services since 2019, providing consumer and white-label VPN solutions to thousands of users worldwide.